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Issue Date
Title
Author(s)
2021
Gendering Products Through Advertisements: A Review (1973�2019) of Various Cues Employed by Advertisers
Sandhu N.
2017
Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda
Sandhu N.
2019
Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements
Sandhu N.
2020
Behavioral red flags of fraud: a gender-based ex post analysis
Sandhu N.
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Author
4
Sandhu N.
Subject
1
advertisements
1
Anti-fraud effort
1
automobile advertising
1
Behavioral red flags
1
brand extension
1
content analysis.
1
cultivation theory
1
feminine
1
Fraud
1
Fraud detective
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