Style investing and persistence of mutual funds performance

Abstract

Indian Mutual fund managers has been facing a lot of challenges to survive and retain the confidence of existing as well as potential investors for their participation in the share of Indian mutual funds industry and further as an outcome of LPG, this has become a prime concern for fund managers. This paper throws a light on the performance evaluation of best equity mutual funds that have stood the test of times; bull and bear markets, recession, global upheavals and local turmoil and still continue to perform and produce results. The study reviews the existing literature on the style investment of fund managers over a long time frame of approximately 15 years. The study tries to conceptualise the link between the performance and investment style of mutual fund managers through the various past studies. The findings of the study would enable the various stakeholders in identifying the reasons behind the winners and losers of the mutual fund industry based on fund manager's style. � Serials Publications Pvt Ltd.